Almost every website template out there includes an “about us” page, and pretty much every custom web designer you speak to will suggest that you have an “about us” section somewhere on your platform. Why? Because if your customers are serious about investing in your brand, they’ll look to your “about us” page to learn more about your business and your values. 

How can you make sure that your “about us” page is performing as it should?

Firstly, make sure that your “about us” page is easy to find. If you’re choosing to call it something else, like “our story” or “meet the team”, this is absolutely fine - as long as your customers can find this section of your custom built website easily. 

Your “about us” page is your chance to directly tell your potential customers what your business is about. Make sure your copy here is easy to understand and honest about your values - that way, your audience will know exactly what services or products are on offer.

If you’re struggling with where to start, think: Who, What, When, Where, Why. If you can answer these questions about how your business came to be what it is today then you’re off to a great start! 

Make sure that you call your customers to action! Does your “about us” page include a link to your contact details? Can you lead them straight to your products? Tell your reader about their next steps and what they should be doing next! It seems simple, but so many businesses skip this step and end up making minimal impact with their custom web design. Think carefully about your customer journey and use this to build your “about us” section - don’t leave it as an afterthought!

Is your “about us” page captivating your audience? If you’re worried that your custom web design or bespoke copy aren’t up to scratch, get in touch with the Kartogram team today. We’re here to provide advice and action changes to your custom website that will make a world of difference to your branding. Contact us to find out more!