It’s really easy to assume that the more followers you have on social media, the better your business is performing - especially when you’re first getting started. One the one hand, this is generally correct as more followers means that your business has a wider reach and greater visibility, which generally leads to more followers. On the other hand, this route for growth is only a real success measure for your business if your content is monetised on views - otherwise, broad visibility won’t necessarily be helping you to develop your influence among your specific target audience.

If your business offers a niche or specialist product or service, the key metric that you should be monitoring instead of follower growth on its own is follower or viewer conversion to customer - how many new followers or viewers are clicking through to your website and completing a sale? 

It’s important to remember that followers are not the same as customers, so true growth might not always involve creating content with mass appeal. In fact, your customer growth will almost exclusively rely on you tailoring your content towards your target market. Many of the most impactful social media algorithms are built around engagement, so don’t forget to keep this in mind when you’re planning your posts. 

Algorithms are always changing and it can be hard to keep up with the latest trends at the same time as running your business. Luckily, the Kartogram team is here to help. From strategy planning to content creation, Kartogram can help you to stay on top of your social platforms, increase your followers and optimise your engagement.

Take a look at what we can do in the Kartogram online custom web design portfolio. Or better yet, chat with our friendly team today about your business plans - we’re here to support your next steps by providing you with high end custom web design and intelligent strategy planning. Get in touch and let’s get talking.