One of the best ways you can sell your brand is by using a key free resource - customer reviews! Who better to advertise your business than happy, satisfied customers? 

Why should I try to build my reviews? 

Reviews are a brilliant way to build your business’s reputation. Potential customers are more likely to trust reviews posted by fellow members of the public than they are to conduct their own market research. That means if you have a growing selection of reviews appearing on your website, Google, TripAdvisor, or similar platform - you’ll quickly become the top choice for customers and your competitors won’t stand a chance! 

How do reviews work? 

If a customer reviews your product or service it directly feeds into the SEO of your brand online. If reviews contain your keywords such as your business name or product descriptors, reviews can significantly help to build the searchability of your brand, giving you a higher chance of appearing near the top of search engine results. When your keywords aren’t just on your main website and appear elsewhere on the Internet, your SEO will massively increase. Try it and see how your rankings change! 

Where do I start? 

Encouraging reviews is easier than you think. Whether you direct your customers to Google to post their feedback or if you introduce a custom designed reviews and testimonials section onto your website, giving your customers a space to engage with your brand as well as each other is guaranteed to take your business to the next level. 

For more advice about how to grow your business online - whether it’s through custom web design products or managing your reputation with great strategy - Kartogram is here to help. Get in touch with our friendly team to learn more about what we can do for you.