How can you tell if your website is performing as it should? Here’s what the Kartogram team recommends you keep an eye on when it comes to your website. 

Understanding your website and knowing how to tell if it’s performing well is key for any business owner. Your custom website is likely one of the biggest investments you’ll make into your business, so it’s important that it brings a return on that investment by driving sales and improving your reach. 

Analytics

Monitoring your website’s traffic regularly can help to give you insight to your website’s performance. There are free tools out there that can help you get started, like Google Analytics, which tracks not only website traffic, but also page views, visitor location, referral sources, conversion and event tracking, and loads more. Regularly checking your analytics will help you to identify behaviour trends among your audience, which will in turn help you to see whether your website is performing as you need it to. 

Search Rankings

95% of all clicks following a search engine search are on the first result. It’s so important to keep an eye on your organic search engine rankings, not just to keep an eye on your competition but to ensure your website is performing well within your industry. Your copy and key words need constant attention if your website is to remain at the top of all relevant search engine results - regularly performing searches will help you to tailor any edits in the right direction. 

Observation

Watching your customers as they navigate your website is one of the easiest ways to recognise if your website isn’t performing as it should. Do your customers get caught on pages that don’t lead to conversion? Is information easy to spot when it comes to decision-making? Ask for feedback directly from your customers and use this to inform your custom web design upgrades.

If you could do with some support managing your website or if you’d like to improve the performance of your business platform, get in touch with Kartogram today. Our friendly team of custom web designers and developers can help you to get the most out of your custom website. Kartogram is here to help your business grow to the next level.