It’s easy to set yourself up with a website. A quick google; a choice of templates; add your pictures and off you go! However, the problem with using template formats like this is that you’re limiting your business. Don’t believe us? Here are our top 3 reasons why bespoke is better.
1. Flexibility
By going to a web designer you can ensure that your site portrays your brand exactly how you want and need it to. You’re not constrained by a limited choice of fonts or how many pages you can add. If you have a vision, a web designer can make that into a reality - often exactly how you’ve pictured it.
Opting for bespoke design also means that your site has the opportunity to develop and evolve alongside your business. Working with a web designer or design agency doesn’t have to be a one-time exchange. As the needs of your business change, your site and its accompanying code can too. Who better to design your new logo or integrate your latest venture than the designer that knows and respects your story?
2. Visibility
The clearer you are about the story you’re trying to tell, the greater the benefits of having a bespoke website.
Web designers have not only the creativity to put your ideas onto a page and the technical know-how to construct your site, but they understand the wider picture of your business. They can ensure that your copy is SEO-compatible and therefore more likely to climb up search engine results. They can consider your competitors when designing your logo, taking things one step further to win the focus of your audience.
An online presence is a great way to get your business out there. Opting for a bespoke website maximises your chances of being seen!
3. Continuity
Finally, if you want brand continuity then you’re in luck. By choosing to go bespoke, you’re making it easy to ensure that your image stays consistent. Regardless of device, responsive web design will ensure that your business looks its best on any screen.
Bespoke design also allows you to integrate applications and functions with your main website, from social media posts to e-commerce. This is a great way to ensure that your website runs smoothly, without re-diverting to other platforms unless you want it to.
Still not convinced? Check out our portfolio of bespoke websites to get an idea of what we can do for your online presence. Whether you’re a new or existing brand, we at Kartogram would love to hear from you.