Custom website design isn’t always straight forward. When you choose to work with an independent web designer on a bespoke solution for your business, it can be tempting to include all the bells and whistles when it comes to additional features and functions. However, this is not the way to securing online success for your business. On average, we’d suggest opting for 3-5 custom website features for your website depending on the size of your site and the industry you’re operating in.

Here are 3 of the Kartogram team’s favourite custom website features that can help to lift any site to the next level of great functionality -

1 Google map integration - Google map integration is an easy and effective way to provide a personalised user experience for your customers. Using integrated Google maps, your customers can be directly connected to their nearest branch of your store. What’s more, embedding Google maps into your website automatically links up with the main Google search engine. This means that your custom web site’s search engine ranking is immediately boosted and it’s even easier for potential customers to find your business online. 

2 Bespoke contact form - including a bespoke contact form on your custom website design allows you to collect specific information from your customer enquiries. Not only does this help you to establish your customer demographic and therefore plan your sales and marketing campaigns, contact forms can also be built in line with your CMS - allowing you to manage and respond to messages in an organised and timely manner. 

3 Custom carousel - embedding a carousel feature into your custom website design, either on your homepage or in a specific area of your site, is a great way to boost sales and advertise key information to your customers. Whether it’s a "popular right now" listing, a "new blog post" alert, or a "x number of people are on this page" banner, carousels are great for capturing attention and easy to keep updated with fresh ideas. 

For advice about which custom website features would suit your business’s online platform, get in touch with the Kartogram team today. We’d love to hear from you and help your business reach the next level through bespoke design!