Are you thinking about building a custom website for your business but aren’t sure where to start? Are you unclear on what makes good custom web design, but want to make sure that your project is a successful investment? Keep reading for Kartogram’s top 3 indicators of good custom web design. 

Healthy conversion rate Conversion rates are one of the biggest indicators of your business’s performance. Not every business has a straightforward enquiry-to-sale conversion process - most organisations have a series of conversion points or “stages” on the sales journey. Great custom web design drives potential customers through these stages, encouraging them to get in touch, ask questions, and ultimately make a sale.

Easy to manage A current, relevant custom website will always rank more highly than a site that is rarely updated. The best and most cost effective way to keep your website fresh and interesting is to incorporate a content management system (CMS). By giving yourself easy access to edit your custom website, you can ensure your content stays ahead of the game and keeps customers interested throughout the year. 

Responsive design Responsive design is one of the most simple ways that you can guarantee a high standard of user experience (UX) for your customers. Custom websites that are built to respond to the screen size of a device are statistically more trusted than those that don’t - and greater trust means a greater likelihood of enquiries and sales. Upgrade your responsive design to an even higher level through attention to detail - for example, if your contact form asks for a phone number, why not design the number keyboard to pop-up instead of the standard qwerty keyboard? Little upgrades like this go a long way with customers and show good custom web design working at its best.

For more top tips about what good custom web design should look like, take a look at the online Kartogram portfolio - or better yet, contact our team directly. With over a decade of experience designing and developing unique custom products for clients based all over the world, Kartogram is a great choice for your business’s design partner. Let us support your next project by telling us how we can help - we can’t wait to hear from you!