When it comes to custom web design, cost can be a huge factor in deciding on which route to follow for the final product - particularly if you are investing in your first website or your business is fairly new. What factors might impact the cost of your custom web design projects, and where might you be able to save money without compromising on the success of your final custom web designs? 

Website

Your website will likely be your biggest investment when it comes to custom web design for your business - and rightly so. Over 75% of visitors to your website will decide whether your business is trustworthy based on the design and appeal of the site itself. It’s therefore smart to not cut too many corners. If you’re tight on budget though, the following elements could impact on the final price your custom web designer will charge for your finished site: 

• Number of pages
• Content and copy
• Additional features (e.g. Google Maps or contact forms)
• Back-end CMS

Branding 

If you’ve enlisted the help of a custom web designer to support your business’s branding, your costs may also increase depending on what you ask for. If you want to keep your branding costs at a minimum, without jeopardising your final business image, look out for the following: 

• Number of versions (e.g. thumbnail, banner, full) 
• Colour variations (e.g. full colour and black and white) 
• Size 

If you’ve got a custom web design project in the pipeline and you’re worried about sticking to budget, get in touch with the Kartogram team today. Our friendly team of custom web designers and developers is here to help you get the most out of your money and support your business to achieve amazing things. Contact us now to learn more about what we can do for you.