Running a blog might seem like an added extra that you simply don’t have time for, but if you want to optimise your workload and tailor your small business to work harder for you, regular blog posts could be the answer you’re looking for. Here’s why.
Boosting your visibility
publishing regular blog posts on your business website or online platform can be a really easy and effective way of boosting the overall visibility of your business. Whether you post daily, weekly, monthly, or simply whenever you have news to share - each time you create unique content it adds to your website copy, indicates to search engines that your website is undergoing regular updates, and reinforces your SEO with tailored keywords. When you think how much each blog post could support the keyword density of your website overall, blogging is a no-brainer solution to supporting your business’s search engine performance.
Creating a community
Many blog features include a commenting functionality so that readers can leave messages and thoughts against each blog post. Not only does this feature give people the opportunity to interact with your website and your business, it also provides a platform for customers to have conversations with each other. There’s a dual benefit to gain from a blog that works in this way - the first being the overall engagement on your website being boosted by commenting readers, and the second being a strong community feel around your business based around these conversations. Your brand identity gets an instant boost because you can engage with people through this added channel.
Staying relevant
If you publish blog posts relating to current events or news from your industry, your readers are more likely to trust your business because it sends a message that you are aware and engaged with issues that might be affecting them. Blog posts can be an easy way of re-positioning your product or service in an ever-changing world - rather than undertaking a huge overhaul on your main website copy each time a major change takes place in your industry, use blog posts to show your awareness and provide a mini-pitch to your readers about how and why your business could help them.
If you’re reading this blog and are thinking that your website could use a space like this, get in touch with our team to make it happen! Here are Kartogram, our experienced and friendly team are experts in custom website design, offering bespoke services to all of our clients whether we’re creating a website from scratch or tweaking a feature here and there.
Blogging is a great way to make your small business easier to run, so let’s get talking about your new website blog feature today!