Are you worried about missing a trick when it comes to custom web design? Here are 5 easy ways you can ensure maximum impact from your next custom web design project. 

1. Streamline your look - Your branding should do everything possible to entice customers to explore your custom website. Using your colour palette, images, and copy, ensure your customers feel comfortable and relaxed whilst interacting with your online platform. Speaking of copy, keep each custom web page no shorter than 300 words if you can - otherwise, you’ll be missing out on a valuable SEO boost for your custom website! 

2. Guarantee great user experience (UX) - Is your custom website design responsive to all screen shapes? Even the most recent phones and tablets? Responsive design is key to ensure your custom website looks great in every format - the better your site looks, the longer customers are likely to spend exploring what you have to offer. Your custom website layout is also key to UX success. Spend time envisioning your customer journey - which pages of your site should be readily accessible in order to encourage a sale or enquiry? 

3. Keep your content relevant - Make sure that every single piece of content on your custom website is relevant to your brand and the products or services you are offering your customers. By staying on brand and on topic, you can keep your customers engaged with your business story and clearly point them in the direction of your products or service!

4. Stay professional - When you care about your custom web design, it shows. Modern, professional looking websites will immediately appear more trustworthy - encouraging customers to engage with your brand and have faith in your products or service. Professional custom web design leaves a lasting impression, so take the time to get your website right!

5. Speed is key - Lastly, don’t forget to invest in your website speed during your custom web design projects. If your custom website takes more than a second or two to load, you’ll quickly lose the focus of your customers. Keep your site performing quickly for an easy and meaningful win! 

For more advice about how great custom web design can aid your business, get in touch with the Kartogram team today. Our friendly team of custom web designers and developers is here to help your business perform at it’s best - contact us to learn more about how we can help you reach the next level!