It’s a no-brainer - a brilliant website is key to success. But how do you balance the different priorities that your team may have when it comes to your online platform? Could potentially imbalanced custom web design priorities actually be damaging your business’s reputation? How can you make sure your website works in the best way for your customers?

Whilst it’s great to have dedicated individuals in your business who can tend to ongoing web design needs, the most successful custom web design projects are those looked after by a single web designer. That’s why when it comes to your design aspirations, if you know that a project can’t be fully managed in-house, we’d always recommend outsourcing the entire job.

Your business’s brand is more than your product or service. It’s also more than just your logo. Good branding is made up of a number of key marketing and custom web design elements that work together to create an impact on your customer - encouraging them to think, feel, and even act in a certain way whilst they experience and interact with your business.

Are you tired of searching for an experienced, trustworthy design partner for your business? Well, you’re in luck - you’ve found Kartogram and we’re here to produce unique and creative solutions to all of your design problems. Your search is over!

In this blog post we thought we’d unpack web copy vs. web content, and how we (the Kartogram team) differentiate between the two - we hope it helps!